I am currently revamping my website and will move over to a Wordpress platform (thus why I am super sporadic with posting - sorry!). I have been working on a new identity for my company, designing a new logo and really tapping into what my brand image should be. It is really hard to design for yourself. I think I am a difficult client…even for myself cause I can’t pin down just ONE look - I like so many different styles. To help me in structuring a great blog that I am super proud of and to get me in the mindset of blogging regularly and I am currently taking Holly Becker’s online blogging course “Blogging your Way”. Our second assignment was to create a mood board that reflects your blog or your own personal style. I have made one in the past and it sits in my office area. I realized that it doesn’t represent me anymore and I have moved on from some of the trends that were on the board.
While cruising though my Pinterest boards and seeing what I gravitate to, I noticed that I have two main styles that I prefer, one being pastoral/rustic/french but can be global/comfortably worn/sometimes beachy and natural and the other style being vibrant, graphic and textural with pops of color and energy. I think it has to do with growing up on the east coast where I was surrounded by nature, trees, the beach, farms and marinas in a seaside community and being an artist with a love of color, texture and a passion for art and design.
My pastoral/rustic/french but can be global/comfortably worn/sometimes beachy and natural side looks something like this:
My vibrant, graphic and textural with pops of color and energy side looks like this:
I made this board from items in my office, inspiration pics from the net and even included a photo of me as a child and a fabric swatch of a pattern I made to make it even more personal.
Now looking at this I feel that this is how I would like to represent myself. I love the poppy red color with black and white, the organic, hand-drawn patterns and its boldness overall. Now I have a direction I will need to apply this to my site. To be continued…